A video production collective

You bringthe brief.We build theproductionaround it.

Founder content, brand films, commercials and regional shoots. We work out what the job needs, bring in that crew, and stay your one point of contact until the final file.

See the work →
A woman smiling in a kitchen, from the LG Hing commercial
NxtWave co-founder Sashank, in black and white
A UFO beams down a green phone on a miniature hill
Sauce poured onto a pastry
A woman using a tablet kiosk
A young girl looking up
A girl holding flowers, from the Applechedikal trailer
Two students in a warm room, from a Dell commercial

LG Hing commercial — scripted and boarded by Akshay

LG Hing · scripted, storyboarded and run on set by Akshay

A woman in a yellow sari smiling in a kitchen, from the LG Hing commercial

Laljee Godhoo & Co. — LG Hing · 2025 · TV commercial

The original taste of tradition

  • Akshay Saiju — 1st ad, script, storyboards, pre-production

A 68-second Tamil commercial. Akshay wrote it, boarded it, then ran the shoot as 1st AD.

Play “Tamil, full version”

OnePlus India · Nord CE3 Lite · art direction by Gino George

From sketchto set to frame.

A product film made on a tabletop: drawn first, built small, lit, shot. Stills from Gino’s portfolio — the film ran as a reel on OnePlus India’s Instagram.

  1. Hand-drawn storyboard panels for the OnePlus film

    Storyboard

  2. Set plan: grass, backdrop, felt figures and the phone, with references

    Set plan

  3. The miniature hill set lit on a tabletop, day and night

    The table, built

  4. Crew placing grass on the miniature set under studio lights

    Dressing it

  5. Camera on a tripod facing the lit miniature set

    On camera

  6. A UFO beams down a green OnePlus phone while two felt figures watch

    The frame

  7. Two felt figures beside the phone box on a grassy hill
  8. Night scene with a tent, a glowing tree and the phone
  9. The finished reel on OnePlus India’s Instagram

    On OnePlus India’s Instagram

Founder content

One block ofyour time.Everything else,handled.

For founders who should be on video and don’t want it to become a second job. Research, scripts, guests, shoots, edits, cut-downs and publishing — or finished files for your own team.

Left: NxtWave co-founder Sashank on the Gen AI shift, and two podcasts. Produced by Sooraj.

How founder content works →

More from the reel.

Made by the three of us, before and alongside Last Frame — each piece credited to whoever did the work.

Coconut Talkies · dir. Gagan Dev · 2023

Applechedikal

Gino — art department, with coconut talkies

  1. PodcastFrom 0 to millions, with Ishan SharmaSooraj9:03
  2. Creator long-formLong-form for Aakanksha MongaSooraj19:56
  3. Music videoLovely — Reimagined by SaPaAkshay3:43
  4. Brand filmThe second chance that changed Sai Chandu’s lifeSooraj5:03
  5. Studio seriesNxtWave Academy explainersSooraj5:24
  6. Music videoRockin’ HeadGino4:44
All 23 pieces, credited →

Who you’ll betalking to.

Three of us. For each job we bring in the crew it needs — and one of us stays with it from the first call to the final file.

In the workshop

Spark.

A tool we’re building for our own creator work — catching ideas, researching them, planning, making, publishing, and learning from what worked last time.

We care about the systems around video almost as much as the video. Spark runs our workflow now and may become its own product.

Coming soon

A closer look →
Spark’s home screen: a greeting, a box to drop a thought or link, and starter ideas
Spark on a phone

    Project page →Watch on YouTube ↗